4K and OLED Market : Between Reality and Fiction

The display industry continues to produce new products from the brand-performance, more and more up to date. That was years ago that the progression in the development of new technologies for the panels mounted on televisions and monitors, we can say that today no longer exists: the speed with which new proposals come from the manufacturers of the market has become truly disarming. In this late 2013 we were already projected in a new, yet another conception of the images in higher resolution, with two changes of substance, i.e. 4K (Ultra HD) and OLED panels.

The megastores are filled, especially in this period, and many of you will surely have the opportunity to be in front of one of these abbreviations, being perhaps a bit crowded. But is the market really ready for this new double jump (double because you will understand later) in a vacuum? It is worth spending certain figures today for TV and monitors with the new standards? Let’s figure it out together.


Put aside the detailed explanation of 4K, found as mentioned in the article that I have realized long ago, and I understand now that if you actually push the megastore offers much details, especially for Christmas shopping, you should go to venture in choosing a product with of such support. Let’s start by saying that “4K” is nothing more than the first version of the standard materialized Ultra HD (unveiled for the first time in 2012 in a prototype of Sony) that you can bring into your home in the form of a TV or computer monitor desktop.

The Ultra HD is nothing more than the successor of HD Ready and Full HD, acronyms associated with the display set to a minimum specific number of vertical and horizontal pixels. The more pixels there are in a display, as a rule, most of the potential quality of the images that will transmit high. Well, Full HD, for the uninitiated, has nearly 2000 horizontal pixels, 1920 in most configurations. The 4K configuration belonging Ultra HD has 4000 horizontal pixels around, almost double. Images much more defined, content to see with a different quality, considerably higher: this is the 4K.

Well, but what gives us the market in this regard? The first “leap of faith” to which I referred at the opening of the article is just that, buying a 4K TV. The monitors are slow to arrive, but still exist ( Sharp and Dell know something), instead TVs are already a reality: the online stores are teeming with new ideas, almost always greater than 50 inches. Prices of course are high, but having regard to the youth of innovation in the industry, we can also say not much .

For the 65-inch smart TV and top of the range branded Sony, one of the more expensive brands (but the most valuable), you get to spend figures of $7000, more or less. There are a few, but it is also true that it is an example of something really unpopular. There are around $4000 for a 55 inch LG (at least according to prices quoted on the online store of the biggest names), and for a smart TV with next-generation 3D and Ultra HD, are not many. You also get $1600 if we are content with the products from discount, but anyway, even though we are at the beginning of this period of transition, we can say that the range is already extensive.

Support that they have from the point of view of content? That’s an interesting question. There are currently optical media which can store movies, and right now is severe enough, because despite the new hardware generation, we must be content with content in Full HD. It is not really true: services such as YouTube or Vimeo have already enabled the upload of video to 4K resolution, and also many professional video cameras or the most popular devices such as smartphones Samsung Galaxy Note 3 are capable of capturing images according to this standard. Obviously, from here a few months, the growth of the latter will be exponential, since the manufacturers of processors for mobile devices brought their models with GPU optimized for the transmission of video in 4K quality.


So, in conclusion, we can say that yes, now buy a TV or a monitor but 4K is a bit ‘of a gamble, but it certainly brings its own advantages already now and it will take many more in the coming months. The prices are not so high, or at least appear to be much more popular than the OLED product category with a display of the new generation of which we’re going to talk now. I therefore recommend that most technology enthusiasts to venture in the purchase, and otherwise, users who do not have special needs, to plunge again on Full HD.

Let us instead to OLED, or rather, all OLED. Currently in electronics megastore there is only one model sold, with a bit of courage from LG. It is 55EA980V , Full HD TV that brings to the fore a fundamental characteristic very special: to be curved .

We’ve seen up close at IFA 2013 in Berlin , and that certainly knew how to surprise us so much, especially for the quality of the images that it is able to transmit. The 55-inch TV features a proposal by the South Korean OLED panel, significantly different from the common LED that we see on TV and monitor. This has significantly different physical characteristics that, in addition to producing a higher brightness and to offer a wider range of colors, also gives the possibility to maintain a curved shape. The end result is to have a product available that offers unique cinematic experience, as well as the benefits of which everyone has spoken in the article dedicated to curved smartphones, devices that share part of these strengths because of the form feature.


OLEDs are large products, especially as regards the high resolution televisions. They provide a higher level of involvement with the content unique, but for the moment one big problem: the cost is far too high. There is a price of $10000 for the 55-inch LG, practically stratospheric figure that will be projected for the coming any competing products. Unfortunately, it is due to the production costs of OLED panels considerably high, the main cause of the failure in mass marketing of these panels even on smartphones.

I personally recommend to stay away from such displays at the moment: they are still part of a fiction in which the actual needs of common users will not be covered if not in some time. Although the functionality is high, the price is still extremely inaccessible, and it is worth to wait before moving to the purchase, at least a year. The first company that will be able to become aggressive with OLEDs will probably be a good slice of the market, which is the entertainment of computers, mobile and fixed. For now, let’s stay to watch, “content with” simple LED 4K.

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